Find out everything you need to know about Funeral Home Marketing Ideas to Try in 2022 in this article.
Marketing, especially online marketing is constantly evolving. New trends are coming practically on a daily basis, and if you want to succeed in the online marketing race – you need to be up to date with the latest trends.
So, let us introduce you to the latest funeral home marketing ideas in 2022.
Business owners are aware of the value of doing good business. Word-of-mouth and referral marketing are incredibly important and very valuable for any local business, especially funeral homes, but you need to earn those “stripes” and “ribbons”. There are marketing steps to execute that important job of establishing your brand, attracting new customers, pushing you higher on search engines, and ultimately increasing your business income.
Hope you realize, as a business owner, how high marketing ranks on your imperative scale. And if that wasn’t the case so far, you should change that practice ASAP.
Marketing in every form is important, but in the digital era we live in, digital marketing became the most important form of advertising and at the same time the most efficient and notable. With all the changes implemented constantly by search engines and social media, we are constantly required to be quick on our feet, ready to adapt and implement these changes in time.
The question arises – as a local business, are you investing enough time and effort into funeral home marketing?
All the studies show that over 80% of consumers research online before making any kind of purchase or service booking. Yet, the same studies show that less than 50% of small businesses spend less than 2 hours per week working on their digital marketing presence.
This discrepancy in numbers leads to a decrease in your visibility on the Internet, to the fact that you reach fewer and fewer people and thus lose potential clients. You need to open your eyes, embrace the fact that we live in a digital world, and focus on utilizing a digital marketing strategy for your funeral home, that will open the door for a see of new opportunities for your business.
If we succeed to gain your attention and point out to you the significance of marketing for funeral homes, here are some strategies you can use to position your brand name much better and improve your business.
We are bringing you 3 funeral home marketing ideas that you should consider implementing in your digital marketing strategy in 2022.
Build a Beautiful and Informative Website
It is hard even to imagine nowadays that people can take you seriously, or take interest in your services if you don’t have a website. Website is your business ID, and it’s your best tool for showing who you are, how good you are at your work, what kind of benefits you are offering, and so on.
You need to be aware that the world we live in is becoming more and more digital every day, and besides digital, artificial intelligence is more and more present in the digital world.
This is supported by one of the many conducted studies, which says that more than 85 percent of respondents believe that a business with a website is more credible and that they would rather choose their products or services over the businesses that do not have a website presentation.
Should you be one of the businesses that market trust? The answer is YES!
Website for business has many benefits. Incorporating a custom website into your funeral home marketing plan can bring you a lot of advantages. For example:
-Establish a more effective digital presence
-Establish stronger credibility within your community
-Market your products, and services, and present yourself better
-Expand your community base and Invite more people to get in touch with you
In a process of creating your funeral home’s website, there are a few important factors that you should consider.
Include a Call-to-Action On Your Home Page
You should put an extra effort into building your website and the things you must include are essential information about your facility and the services you provide, the benefits you offer, your expertise level, and introduce the audience to your staff, but don’t forget to include dynamic photos video materials, 3D- facility tours and interesting animations.
This way you are opening the door of your facility and giving families and visitors of your website an easy way to find out everything they are interested in.
What you also need to include and is very useful is a call for action.
Unfortunately, the majority of small businesses fail to put an effort into creating a website and missing implement a call for action and that comes with a cost. Nearly 70% of small business websites don’t include a clear call-to-action button (CTA).
By including calls to action on your website, more families would be able to connect with you over the phone or through email much more easily.
This will help you build more trust with clients, and ensure that no customer is lost in the long run.
Create your Website to be Mobile Responsive
Another important fact that you should be aware of is that almost 60% of all online traffic is driven through mobile phones and mobile devices. so, that means that your website needs to be well optimized for different kinds of devices. Especially smartphones, because, as we saw, they are dominant searching devices.
When you’re creating your business website, you need to ensure that it is optimized for mobile devices as well. The majority of small businesses will build their website to be only desktop friendly, and that is a mistake and a road to losing clients. When people enter your website and they can clearly see and find what they are looking for, they will leave and they will not return.
To make your funeral home website mobile-friendly, ensure that you:
-Keep a simple and easy-to-follow layout
-Keep messaging as simple and clear as possible
-Utilize a responsive design system
-Optimize images to be recognized and better ranked by search engine
-Test your website’s mobile performance using Google Search Console
Include an Obituary Page
Many people still have an old habit of looking at obituaries in the newspaper and asking for physical copies of obituaries, But, data shows that more and more families, especially among the younger population (below 50), are looking to view those obituaries online.
Having that shift and trend in mind, funeral homes should consider including an obituary page on their website. By including an obituary page on your funeral home website to honor decedents, you are:
-Preserving a loved one’s memory forever
-Allowing families not to struggle with a searching copy of a paper obituary
– Saving families time in hard moments
If you can imagine or visualize how you can properly set up your obituary page, be free to look into how they look in the real world and find inspiration that way.
The last but extremely important component of the obituary page – is that page needs to be shareable. Families will most certainly want to share the page with relatives and close friends, so they can see it as well.
Connect With Families Through Social Media
It is common knowledge how powerful social media channels are, and you should use that for your funeral home marketing purposes and establish strong community connections.
While Google is the No 1 search engine in the world and people use it on a daily basis, social media are right behind.
Facebook and Instagram are among the most popular social platforms and they have an enormous audience base.
Only the fact that approximately 2000 million people use Facebook only in the United States should be enough for you to join this social platform and use all of the benefits it offers. After creating your funeral home Facebook page, you can post different types of content to use Facebook as a communication channel and connect with your community on a deeper level.
What you can Post on Social Media?
-Shareable obituaries for loved ones
-Emphatic quotes about life
-Photos and videos of your funeral home
-Videos of your community activities
– Supportive messages
People, especially your clients will appreciate your efforts and that will bring you good word out there and positive reviews.
Similar goes for Instagram – the second most important social platform
While lots of people are on Facebook, younger generations are transitioning to Instagram, the platform that grows at the speed of light and becoming the number 1 social platform in the world. Instagram is offering various tools to advertise and improve your funeral home marketing:
With all that said, you should consider outsourcing digital marketing efforts to a full-service digital marketing agency like Monument SEO & Design. SEO, PPC, Social Media Marketing, Web Development, and more. Request A Free Marketing Analysis or call us on +1786-442-3622.