Everything you need to know and more about How to Grow your Funeral Home in 2022
Digital marketing and online advertising have become a key part of every business, including funeral homes.
When we talk about business strategy in the digital age – its key value and most important component are connecting business with consumers, building and strengthening the brand, and ultimately – increasing revenue.
In the Internet era, search engines have become the main source of information for the largest number of people. Everything we need today – we search and find on the Internet. When we say that, we also mean the funeral home and funeral services. So, your funeral home growth depends significantly on your online presence.
One of the largest online search engines – Google, pulls more than 90 percent of the entire online market and if you do not have a clearly defined strategy on how to perform, you are potentially at a big loss and risk losing or never gaining many potential clients.
The question that inevitably arises is how to increase your funeral home business visibility online and how to grow your funeral home online.
In this blog, we will cover several key points of digital marketing, which will make your funeral home grow and increase the number of customers.
So, let’s start…
1. A Well-Designed, Informative, and Responsive Funeral Home Website
Your funeral home’s website is just as important as its physical location, if not more so. It is the pillar of your business and most often the first impression clients make of you. For this reason, it is invaluable that your website is reviewed, clear, well-optimized, and filled with quality content that will attract and retain the attention of your audience.
There are numerous tactics to build a credible and attractive website, but it is also important that your site is adequately optimized for use on all devices – on a laptop, phone, and tablet.
Remember one more important thing – in order to win the trust of clients and attract their attention, it is very important that your home page has a pleasant appearance, and harmonious aesthetics and can evoke the necessary emotion in the audience.
So, to summarize – for the funeral home’s growth and its credibility, it is essential that your website is well-designed. to provide necessary and relevant information and to be highly responsive.
2. Optimize your Funeral Home Google My Business account
First and foremost – if you haven’t presented your funeral home on Google My Business yet, do it now, because there are no words that can emphasize enough how important it is to have a Google My Business account for any business, and especially for a service like Funeral Services, which are predominantly locally oriented and thus very easily accessible on Google to potential clients who are looking for them predominantly online.
Google My Business is a free and very valuable marketing tool, which will make your business more visible in online searches and help your customers find out about and find your business more easily. Google My Business account includes, among other things, important information about your funeral home, and a map showing your exact location, which is crucial because funeral services are generally searched for and booked locally.
Another great advantage of a Google My Business account is that it contains reviews, so if your funeral home has good reviews and your clients share positive experiences they had with your funeral home, it is the perfect free advertisement and an irreplaceable referral to future clients. So, it’s one more way for your funeral home growth.
3. Invest in local SEO
As we have already mentioned, funeral services are the activity that is most often requested locally, which is completely understandable. That’s why it’s invaluable to keep your SEO locally oriented.
When it comes to funeral homes, SEO optimization is based on the principle of your location, so that you appear on online searches of people who are in a radius that suits both you and them.
How exactly does it work in practice?
Very simple – when people type “funeral services near me”, “funeral home in Springfield” or “funeral services in Pittsburgh” into the search engine, your funeral home will appear in the results if you have optimized your website locally.
Recently, Google as a main and predominant search engine has put a special focus on local searches and significantly better ranks websites that are optimized in this way, which represents another advantage for you.
Establish a strong social media presence
In today’s digital age, a presence on social networks is inevitable for any business that wants to succeed and attract new clients. It is a type of marketing that is continuously gaining in importance, to the extent that some businesses use it as the only marketing channel. That tells you enough about the power and importance of social media to the growth of your funeral home.
The importance of social media in the field of business has been growing at lightning speed in recent years. Instagram and Facebook have grown from socializing and socializing platforms into huge and influential marketing channels, which, according to the latest studies from 2021, are used by 90.5% of millennials and 78% of Generation X.
If you are not using social media platforms to promote your funeral home, you are missing out on a huge opportunity for growth, branding, and expanding your client base.
In addition, social networks offer the option of paid ads, which are very profitable, reach a large number of people for a relatively small investment, and at the same time bring you a new audience, closely interested in the services you provide, because social platforms offer the possibility of very precise audience targeting.
We presented you the pillars of your funeral home growth in 2022, and if you understand its purpose and importance, maybe now is the right moment to consolidate your marketing activities and leave them to an expert team like Monument SEO & Design, a marketing agency that offers a full panel of marketing services, including SEO, PPC, social media management, web development, content strategy, paid ads management and other. Contact us today at +1786-442-3622 and start the colossal change!