Digital marketing for nursing homes offers numerous solutions for business growth. They are all very efficient and successful, but some of them work faster than others. In this blog find out what digital marketing assets to use if you want to build your business really fast.
As we mentioned above, digital marketing offers a whole pallet of tools that can be of enormous help in better online positioning, brand awareness building, increasing website traffic, and ultimately enlarging the number of clients, which is the main goal of all digital marketing activities.
Digital marketing for nursing homes‘ role is to put your name out there and use all available tools at its disposal to make your phone ringing and your booking list full. And yes, you can achieve all that if you are ready to commit to these tasks and even better – if you hire a digital marketing expert team like Monument SEO & Design, who will assess your unique market needs and targets and make a specific and adjusted strategy that will help you reach your targeted goals.
We all want to succeed overnight, and there is nothing bad with that. And that is possible if you decide to invest in your marketing wisely and put it in the hands of dedicated and proven experts. But, if you want to stay successful, an overnight success tool kit won’t be enough, you will have to combine short-term and long-term marketing strategies and implement them with commitment and patience.
But, we’ll leave long-term success marketing activities for some future blog and focus now on what can skyrocket your nursing home business in a wildly short period of time.
Are you ready to hear where lies your nursing home hybrid success?
Just a year ago, planning a marketing campaign was a fairly simple process. With a lot fewer mediums out there to reach potential clients, it was more about how much to spend on a targeted campaign and a lot less about where to invest available financial resources. Today, though, the care-providing digital marketing landscape has changed dramatically. Instead of just print options, we now have things like pay-per-click (PPC), search engine optimization (SEO), email marketing, social media, and influencers—just to name a few, there’s more.
One of the most important and also most talked-about of these options is SEO. But, is SEO really as powerful as people claim? More importantly, is care providing SEO worth of investment? Can it really make a difference and turn the weals when it comes to new business, or lifting the existing one?
For a start – let’s explain what the SEO role is
Before we open the subject of the validity of this marketing tool and potential investment in it, we need to define what SEO is and what it can do for your business growth. Search engine optimization (SEO) is a specifically designed strategy with the ultimate goal to increase your company’s online visibility on popular search engines like Google. To be precise, when people search for things like “best nursing home in Los Angeles” or “nursing facility in Boston,” SEO determines, based on specific keywords which businesses continually show up at the top of the list.
Now that we’re on the same page with what SEO is, let’s find out what are the most important characteristics of SEO for nursing homes to help you see if it’s a worthwhile investment for your business.
Long Term vs. Short Term strategy
If you’re only looking for immediate and instant results and you want to be at the very top of the search engines, SEO for nursing homes is not the best solution for you. Even the most expertly executed SEO strategy can take weeks, months, and sometimes years to secure meaningful results. That is because SEO works organically – lifting your name on the search engine stairs by foot, not using the elevator. In other words, without a boost or any money invested. And while that might sound like a major turn-off, there’s one word you need to be aware of when it comes to SEO for nursing homes—sustainability! And sustainability is more than important in your line of work.
SEO will grow your name and business thoroughly, consistently, and by emphasizing your mission, vision, values, and expertise in the long run, but it won’t bring you instant glitter and glory.
So, what digital marketing tool can help you meet your goals today?
If you’re seeking immediate solutions and for your business to find itself on the very top of Google right now, your answer is PPC.
PPC is a valuable marketing tool and if we are speaking of digital marketing for nursing homes – can be a game changer.
While you are implementing a long-run SEO strategy that will ensure sustainability and build your business on solid foundations, PPC is here to step in by getting your name out there immediately.
So, let’s find out how PPC works and how it will get you to the very top of the search engine
PPC is an advertising model designed in the way that advertisers pay each time a user clicks on one of their online ads. So, you’re paying for every click, literally.
When you use short-term digital marketing for nursing home techniques like PPC or social media boosts, you get results instantly. But, it’s not all so jolly, because the moment you stop paying for those results, the traffic stops. That means that PPC and Social media ads will certainly give you desirable results in a record time frame, but they will not sustain. That doesn’t mean that they will not have an effect and that you won’t benefit from them, but they are simply not sufficient. They are the first and most the highest jump, but you need to keep jumping with saving your strength (money) if you want to survive the harsh competition and stay in the game.
Unlike the PPC and social media paid ads, with SEO properly implemented once, you will secure a top ranking in the search engines in the long run. And what is even better, it only takes some minimal maintenance strategies to keep it that way for a long time. Even if you did absolutely nothing after securing a top-ranking slot through SEO, you could potentially still hold that ranking (or close to it) for months or years.
There are different types of PPC ads, but one of the most common types is the paid search ad. These types of ads appear when people search for things on the internet using a search engine like Google – especially when they are performing commercial searches (looking for something to purchase). This could be anything from a mobile search (“supermarket near me” on their phone) to a local service search looking for health care or dental services in the area) to someone shopping for a gift (“Flower shop near me”). All searches we mentioned above trigger pay-per-click ads, so we can conclude that they are convenient for nursing homes as well.
As far as social media paid ads are concerned, they are also working fast and efficiently.
Social media advertising is a must these days, rather you are a new business or gaining more new audiences. So, f you’re looking to reach a new, targeted audience fast, social media ads like Facebook or Instagram.
Like it or not, new trends show that organic reach is harder and harder to achieve, especially if you are new on the market. The days of going viral without a little “push” might be gone for good.
Most used and probably most efficient, with a high reach and engagement rate, are Facebook and Instagram ads.
Ads on social networks will allow you to reach a large number of people in a very short period of time, gain a new audience, and most importantly, you can determine all the parameters of the ad and with great accuracy target groups of people that you consider being your potential clients. All this is a great advantage and a great benefit.
We can conclude that digital marketing for nursing homes offers a wide pallet of opportunities for growth and business development, but all the strategies we mentioned need to be executed professionally and with a great in-depth knowledge of digital marketing. So, if you are considering lifting up your business to the next level, we strongly recommend hiring an experienced team like Monument SEO & Design for a full pallet of digital marketing services like SEO, PPC, website development and design, social media management and other. Contact us today at +17864423622 and be a witness to great business changes!