Find out everything you need to know about How to Improve your Business Using AI in this article.
Artificial intelligence (AI) is expanding year by year, and that giant change is knocking at our door. Find out how to use the best of AI to improve your business.
Artificial intelligence has become a dominant force that greatly affects the success of the modern business. According to official statistics, companies using AI have 59% better transaction rates, 58% higher revenues, 54% higher engagement, and 52% more conversions. These data are giving us a pretty clear picture of to what extent AI can improve your business. It is obvious why entrepreneurs decide to take advantage of all the advantages that AI offers.
Thanks to artificial intelligence systems that are integrated into search engines, a large amount of user data is quickly and easily accessed, which allows the right message to be delivered to the right person at the right time and on the right platform. In this way, personalized communication with consumers is established, which allows you to guide them through the purchase journey. That is why the adequate application of artificial intelligence in modern business is what will help you create a competitive advantage.
So, let’s see in what ways AI can improve your business
Complete personalization of communication
The success of digital marketing largely depends on the way of communication with a potential customer, i.e. what kind of message you send, what tone you use, what products he is interested in, and what price he is willing to pay. Thanks to AI systems, many companies personalize their websites, emails, posts on social networks, and other content, so that they display content and offers optimized for each individual user.
As every company’s goal is to grow, it is inevitable that at some point the manual management of this data will consume too many resources. AI, in addition to reducing the possibility of human error, provides detailed insight into the behavior of a large number of consumers, which makes it possible to predict their future activities. Thanks to a large amount of data. AI makes it possible to create a digital avatar, which significantly contributes to more effective advertising and improving the user experience.
This is another field where AI can improve your business.
In the background of various platforms such as Google, Microsoft, Facebook, Amazon, and Netflix, there are AI services that collect huge amounts of data about each user, creating digital avatars. Avatars help marketers map audience characteristics by creating an ideal stereotypical representative. In this way, it contributes to the recognition of the needs of potential users and provides a customized recommendation that best suits their interests, online activities, needs, and budget.
Another way artificial intelligence works is PUI (Passive User Interface), which uses machine learning techniques to monitor user behavior on their digital devices, which is later used to adjust the consumer experience, i.e. designing personalized content and recommendations. For example, Spotify uses data from fitness bands to tailor playlists to its users.
Artificial intelligence, in addition to collecting a huge amount of data, can analyze and classify the obtained information at high speed, which allows brands to group their potential users, initiate interaction and influence their purchase decision.
More effective advertising
Ai can improve your business by making advertising more effective and much more affordable.
Thanks to the data collected by AI systems, the optimization of online marketing campaigns is much easier. Namely, in addition to data on geographic origin, and demographic and social characteristics of consumers, artificial intelligence systems that work in the background of numerous platforms integrate the entire search and all online activities of users. In this way, marketers can create a detailed analysis of the user that will help lead them to the next logical step in the purchase journey.
This kind of predictive analytics makes targeting easier and reduces the cost of investing in campaigns that won’t have an effect. If we consider that Facebook, Google, and Amazon control about 70% of the total money spent on digital ads in the US, it is clear why marketers choose these platforms for their PPC campaigns. Therefore, AI systems work for you by providing you with numerous options and suggestions when creating ads, which you can adapt to your goals for maximum effects. Some useful platforms that use machine learning to optimize online social media campaigns are:
-Pattern 89 – a tool that allows you to predict, based on detailed data analysis, which campaign can bring the best results before it even starts. Pattern 89 acts as an assistant that gives you creative solutions like a copy, visuals, and CTAs, guaranteeing their effectiveness.
-Persado – software that collects a large amount of data through each campaign on social networks, based on which it performs detailed optimization and provides more effective content.
AI improves the user experience
As you probably know, user experience is a highly important part of your online presence. AI can improve your business in this field also.
User experience is extremely important for the successful functioning of your site.
Research shows that AI improves user experience by as much as 61% thanks to smart personalization. Have you ever had Amazon suggest a product that you need and are ready to buy?
This is thanks to the AI system, which, based on habits and interests, recommends products that might interest the user through push notifications.
This data can be especially useful in email marketing because instead of spamming, it contributes to building trust with users. The algorithm can obtain data based on:
-interactions on the site
-time spent on a particular page
-interests of similar visitors
-the popularity of certain contents
-previously read blogs
Thanks to this information, AI systems not only allow you to significantly improve the user experience but also help you create better quality emails, which increases the rate of opening and clicks, that is, better results of your email campaign are achieved.
Better content and SEO
AI improves your business by collecting and analyzing data in the most efficient way and it does that fast and with high precision. AI aims right to the center of your potential audience.
Artificial intelligence integrated into search engines evaluates the authenticity and relevance of certain content before suggesting it to users. Thanks to AI systems, the quality of the content you share with users is at a much higher level. Aiming to respond to the demands of the target audience, AI systems significantly contribute to SEO analysis, facilitate the setting of an adequate strategy and contribute to the marketing of higher-quality content. For example, the company Google relies on a large number of developed AI systems with the aim of improving the user experience in online search, so that it gives the best results for a specific search. This company develops a growing number of different tools aimed at more precise positioning of content on the site, optimization of images, videos, and code validation.
In this way, artificial intelligence affects the positioning of your site on the search engine, as it provides data on its relevance and quality. In addition, there are artificial intelligence systems that facilitate content creation itself. Namely, they help you make an adequate choice of keywords and that the entire context you create is maximally responsive to the query. Of course, AI not only evaluates the quality of your content but helps you create it thanks to the huge amount of data it has about your target audience. Optimizing your content according to the guidelines you receive through these algorithms will surely help you stand out in an increasingly competitive environment.
There are various tools based on artificial intelligence and machine learning techniques that Google uses to optimize the content that is placed on the Internet. Some of them are:
-Google RankBrain – an algorithm that monitors whether and how satisfied users are with the search results and, based on that, gradually changes techniques, until user satisfaction testing is positive.
-Cloud Vision – software used by Google to identify inappropriate content in photos. In addition, this software can recognize the camera model, resolution, place, and time the photo was taken.
As you can see, AI allows search engines to accurately read your content, determine its originality, relevance, and level of optimization for online search, and rank it accordingly.
More effective analysis of trends and competition
In addition to the fact that artificial intelligence can help you get to know your target audience better, this advanced software collects a lot of data about your competition and current trends in your field.
By researching the competition, you can find out what content and services are doing well, what is most in demand, what tools your competition is using, and what are the current trends in your business area. In this way, you will discover what your strengths and weaknesses are compared to the competition and the current market, and how to adjust your marketing strategy to improve your business.
How to improve your business using artificial intelligence?
Another way to apply all of this is through marketing automation. It is a process that, based on a large amount of collected data, automatically does the work for you by directing personalized content to your potential customers. In this way, productivity increases because you get more time to deal with other aspects of your business.
Automation enables the creation of better-targeted campaigns that pass through multiple communication channels, ensuring a personalized experience for each user.
Marketing automation is the future of online business. Future that has already started.
However, AI requires in-depth knowledge and experience. If you decided to implement AI in your digital marketing strategy and to be one (or more) step ahead of the competition, contact our professional digital marketing team at Monument SEO & Design and be a part of a digital revolution that will change the course of doing business.
Call us today at +1 786 442 3622 – our experts are at your disposal.