Find out everything about lead generation and tactics to reach new clients online.
If one thing we must call important in the digital marketing tool pallet – is lead generation. Find out why is this term so important for your business and how to use it.
If you increase the number of potential customers, it will inevitably lead to an increase in awareness of your brand and interest in your products or services. In addition, cultivating communication with curious potential customers through the marketing funnel will be proven to increase your sales. If executed well, lead generation strategies will create strong connections with qualified leads, people who are interested in talking and asking questions about your product/service.
If you run a business, you have probably asked yourself many times how to reach a larger audience and increase the number of potential clients. In this article learn all about it this important marketing strategy.
Digital marketing offers numerous ways to reach potential clients, but in this blog, we spotlighted highly effective lead generation strategies so you can optimize your lead acquisition activities and convert them into customers, which is your ultimate goal.
Lead generation is often puzzling for many people, but in this blog, you will find an easy guide on how to reach new clients online and understand better what lead generation stands for in practice.
What does Lead Generation Stands for?
To present this to you in the simplest way, we will go through the steps of the lead generation process.
The first step is to get attention. In this step, the internet user discovers your business through one of your marketing channels, website, blog, or page on social networks.
The second step is the interest in your brand that awakens in visitors thanks to the content you have created.
The third step is the desire of a certain person to interact with or download some content.
The fourth step is the action itself. Then the person clicks on your call to action (CTA) – image, button or message.
That CTA leads the visitor to your site to a landing page, which is designed to collect the email address of a potential customer in exchange for certain content that we call a lead magnet. That content must be of high enough value to the visitor that they want to provide their personal information in return.
On the landing page, the visitor fills out a form in exchange for the desired content.
End there you go! You have a new lead! And after that another one…
What is a Lead Magnet?
It is an almost irresistible offer that you give to a potential customer in exchange for their information such as name, email address, or phone number. Excellent and experienced strategic digital marketing experts like Monument SEO & Design know how to create that kind of offer in a way that person can not refuse it.
This is an effective lead generation strategy because you are giving your audience something valuable for free. The best way to get more contacts for your email list is to create some of the content from the list below:
* List of resources/tools for easier work
* Beginner’s Guide
* PDF document – a popular eBook on a relevant topic
* Video with the most common questions and answers
* A checklist of all the steps from the beginning to the end of a process
* Mini-course
* Email course
* A Book chapter
* One lesson from the course
* Quiz
* Infographics
* Access to a live webinar
* Access to a webinar recording
* Something specific to the industry you work in that provides value to the user
How to Qualify a Potential Customer?
Qualified leads are contacts who have shown interest in your product or service, participated in some activities you created and organized, but are not ready to buy.
Basically, leads are generated by gathering information. Here’s an example of the data to look for in basic lead generation through a site form:
Name: The most basic information needed to personalize your communication with each potential client.
Email address: This serves as a unique communication channel to contact your potential client.
Company: This will give you the opportunity to research your prospect’s industry and how the prospect could benefit from your product or service.
Workplace: Understanding an individual’s role in an organization will help you understand how to communicate with them.
Country: Location data can help you segment your contact by region and time zone and qualify a potential customer depending on your offer.
Implement Questionnaires and Surveys Maximally Adapted to the Target Group
By segmenting your future users through a questionnaire, you can divide a large target audience into smaller groups with similar tastes and interests. Marketing strategies can then target each one individually. The questionnaire gives you a better picture of the product from the customer’s perspective. It can also help you segment customers according to what challenges they have and what they want the solution to contain.
Create questionnaires that people will be happy to answer and post on your website. This kind of audience engagement and their thoughtful responses will serve as excellent feedback for you to better understand how to retain customers and increase revenue.
First of all, you need to consider the criteria for segmentation. Experienced marketers segment the target group according to the following seven types of data:
Geography – country, continent, city
Demographics – gender, age, occupation
Behavior – loyalty, brand attitude, product/service knowledge
Lifestyle – activities, interests, and purchasing power of an individual
Culture – sometimes more precise than geographic segmentation
Situation – analyzing the situation in which someone buys a product
Benefit – the benefit that the customer derives from the product/service
Conditional logic allows you to ask the right follow-up questions and give you the ability to skip irrelevant questions for a given person. In this way, surveys look less like surveys and more like conversations where you can get useful information to boost your business.
Finally, view responses and occupancy rates, generate reports and send data to your favorite tools for detailed analysis.
Lead Generation by Giveaway
Giveaways are a perfect way to generate new leads, and they are fun at the same time!
Giveaways are organized in a way that a winner gets a certain prize. The online community loves that and that can get you a lot of new engagements and potential leads.
The winner is picked by software, by random selection. There is numerous free software online for this purpose.
Organizing giveaways on social networks Facebook and Instagram is a proven way to increase brand awareness and gain more followers, some of whom may become your customers. To get the most out of this campaign, you need to know what end result you want to achieve and what metrics you will use to measure the success of your campaign.
As a giveaway organizer, you can choose what goals you wish to achieve:
-Increase the number of followers
-Increase the number of profile visits
-Increase post engagement
-Introducing the audience to a new product/service
-Expanding the email list
-Augmenting User Content (UGC)
Newsletter for generating leads
All people registered for your newsletter are valuable leads who, with proper communication, can become your customers or clients. We have selected four leading tips for you to be as successful as possible.
Increase the incentive
Think about what could encourage your audience to sign up for your newsletter. One DMA report shows that 60% of users sign up for a newsletter to receive offers and promotions. You can take advantage of this by writing, for example, “Subscribe to our newsletter and get timely information about our promotions” in the registration form that pops up after a few seconds on your website.
Work on brand appeal
The same DMA report also claims that 40% of respondents sign up for the newsletter because they like your brand. That’s why you need to educate your audience about the field you’re in but in an appealing and interesting way.
Reduce the number of clicks
Place the registration form for the newsletter, which should contain a field for entering the name, email address, and confirmation, on your page without unnecessary links that will mean the user to leave your main site. Keep in mind that each additional click reduces the chances of new applications. Instead, make the application process as easy as possible.
Offer an educational video campaign via email
One of the incentives for visitors to your website to sign up for your newsletter is the promotion of education through an email video campaign. For example, “How to start blogging in just 3 days”, with video lessons delivered to your email three days in a row.
To summarize
The basics we’ve covered in this blog are that – basics. Continue to create great offers with clear calls to action, landing pages, and forms – and promote them through all available channels. Be sure to regularly nurture communications with qualified leads.
Last but really important, never stop testing. The more you test each step of your lead generation process, the better you’ll be at adapting to your audience, improving lead quality, and increasing revenue.
And if you realize that you need expert help to turn your leads into actual clients, Monument SEO & Design is here to offer you full digital support to achieve your goal and grow your business. Contact us TODAY at +1 786 442 3622 and schedule a FREE personalized assessment and an action plan tailored made just for your business! This is a chance you just don’t wanna miss!
